The impact of condom prices on sales in social marketing programs.
Identifieur interne : 001623 ( Main/Exploration ); précédent : 001622; suivant : 001624The impact of condom prices on sales in social marketing programs.
Auteurs : P D Harvey [États-Unis]Source :
- Studies in family planning [ 0039-3665 ]
Descripteurs français
- KwdFr :
- Biais (épidémiologie), Coûts et analyse des coûts, Facteurs temps, Humains, Marketing des services de santé (tendances), Marketing des services de santé (économie), Maîtrise des coûts, Préservatifs masculins (tendances), Préservatifs masculins (utilisation), Préservatifs masculins (économie), Prévision, Services de planification familiale (tendances), Services de planification familiale (économie), Syndrome d'immunodéficience acquise ().
- MESH :
- tendances : Marketing des services de santé, Préservatifs masculins, Services de planification familiale.
- utilisation : Préservatifs masculins.
- économie : Marketing des services de santé, Préservatifs masculins, Services de planification familiale.
- Biais (épidémiologie), Coûts et analyse des coûts, Facteurs temps, Humains, Maîtrise des coûts, Prévision, Syndrome d'immunodéficience acquise.
English descriptors
- KwdEn :
- Acquired Immunodeficiency Syndrome (prevention & control), Bias (Epidemiology), Condoms (economics), Condoms (trends), Condoms (utilization), Cost Control, Costs and Cost Analysis, Family Planning Services (economics), Family Planning Services (trends), Forecasting, Humans, Marketing of Health Services (economics), Marketing of Health Services (trends), Time Factors.
- MESH :
- economics : Condoms, Family Planning Services, Marketing of Health Services.
- prevention & control : Acquired Immunodeficiency Syndrome.
- trends : Condoms, Family Planning Services, Marketing of Health Services.
- utilization : Condoms.
- Bias (Epidemiology), Cost Control, Costs and Cost Analysis, Forecasting, Humans, Time Factors.
Abstract
The issue of pricing contraceptives in family planning programs is becoming more and more important. What is the relationship between consumer prices and demand, and how can we strike the correct balance between the two? This report examines the correlation between consumer prices for condoms, expressed as a percentage of per-capita gross national product, and per-capita sales of condoms in 24 social marketing programs. The correlation that emerges is strong and negative: Even when the data are controlled for age of program and other independent variables, there is a clear negative correlation between prices and contraceptive sales in these programs. The conclusion is clear that condom prices must be set very low--well below the equivalent of 1 percent of per-capita gross national product for a year's supply--in order to achieve satisfactory prevalence for condoms in either a family-planning or an AIDS-prevention context.
PubMed: 8209395
Affiliations:
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Le document en format XML
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<term>Maîtrise des coûts</term>
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<front><div type="abstract" xml:lang="en">The issue of pricing contraceptives in family planning programs is becoming more and more important. What is the relationship between consumer prices and demand, and how can we strike the correct balance between the two? This report examines the correlation between consumer prices for condoms, expressed as a percentage of per-capita gross national product, and per-capita sales of condoms in 24 social marketing programs. The correlation that emerges is strong and negative: Even when the data are controlled for age of program and other independent variables, there is a clear negative correlation between prices and contraceptive sales in these programs. The conclusion is clear that condom prices must be set very low--well below the equivalent of 1 percent of per-capita gross national product for a year's supply--in order to achieve satisfactory prevalence for condoms in either a family-planning or an AIDS-prevention context.</div>
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